4 Empirical Research Design and Data Sources
4.1 Basis for Case Selection
Cases are selected based on the principles of "covering core business formats, ensuring data availability, and reflecting practical value", focusing on three core fields of the sports industry, and balancing representativeness and measurement feasibility.
In the field of large-scale sports events, a provincial comprehensive sports meeting in China is selected as the case. This event covers opening and closing ceremonies, 15 competition events, and involves 6 venue clusters, with the characteristics of "multi-venue linkage, large participant scale, and complete event cycle". It can fully verify the applicability of the full-cycle measurement process including pre-event preparation (construction of temporary facilities), in-event operation (energy consumption, audience flow), and post-event conclusion (facility demolition). The event organizing committee retains complete energy consumption ledgers, material procurement records, and transportation scheduling data, providing basic support for carbon source identification and quantification.
In the field of sports goods manufacturing, a leading domestic sportswear enterprise is selected as the case. This enterprise has a complete supply chain system (covering chemical fiber raw materials, printing and dyeing processing, and finished product assembly links) and has carried out low-carbon practices such as recycled material application. By comparing the carbon footprint differences between traditional and green production processes, the accuracy of the full-chain measurement method can be verified. The enterprise has a sound production data management system and can provide segmented data such as raw material consumption, energy consumption statistics, and logistics transportation, meeting the needs of measurement granularity.
In the field of fitness services, a comprehensive venue under a chain fitness brand is selected as the case. This venue includes multiple scenarios such as an equipment area, a constant-temperature swimming pool, and a group class classroom. The operation data (such as electricity consumption and equipment usage time) are completely recorded, and the consumer flow is stable. It can effectively measure the carbon footprint composition of venue construction (building material carbon emissions), daily operation (energy consumption and equipment use), and consumer behavior (commuting transportation), adapting to the full-scenario measurement needs.
The three types of cases cover the full chain of "events-manufacturing-services" in the sports industry. Their business format characteristics and data conditions can comprehensively verify the scientificity and practicality of the measurement method system, providing empirical support for the industrial low-carbon transformation under the guidance of the green economy.
4.2 Data Collection and Processing
4.2.1 Data Sources
The data in this study are collected through multi-channel collaboration to ensure coverage of full-chain carbon emission sources of core business formats in the sports industry. The specific sources are as follows:
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Enterprise Annual Reports and Internal Ledgers: Annual reports, ESG reports, and sustainable development special ledgers of world-renowned sports goods enterprises provide systematic micro-data support for the carbon footprint measurement of the sports industry. Through standardized disclosure frameworks, these internal documents record in detail the full-chain carbon emission characteristics of enterprises: in terms of emission scope division, they clearly present quantitative data of Scope 1 (direct emissions), Scope 2 (indirect energy emissions), and Scope 3 (other indirect emissions such as supply chain). For example, Nike's Scope 1 + 2 emissions decreased to 70,700 tons of CO₂e in 2023, and Lululemon's Scope 3 emissions accounted for 99.7% of the total carbon footprint in 2022; in terms of emission reduction practices, they cover emission reduction targets (Adidas plans to reduce Scope 1 + 2 emissions by 90% by 2030), material innovation (PUMA uses recycled materials in 90% of its products), and supply chain management (Nike promotes the application of renewable energy by suppliers); in terms of data authority, most enterprise data are audited internally or verified by third parties (e.g., PUMA's emission reduction targets are certified by SBTi), ensuring measurement accuracy. These ledger data not only reflect the carbon management practices of international leading enterprises but also provide comparable industry benchmarks for carbon footprint measurement in the sports goods manufacturing link through segmented indicators (such as carbon emission intensity per unit product and material recycling rate), supporting the verification and optimization of the full-chain accounting method. The specific data are shown in Table
4 − 1.
Table 4
Enterprise Name | Year | Carbon Emission Indicator | Data Details | Data Source |
|---|
Adidas | 2022 | Scope 1 + 2 Carbon Emission Intensity | The carbon emission intensity per unit product decreased by 15% compared with 2017, with the target of reducing Scope 1 + 2 emissions by 90% by 2030 (based on the 2017 baseline) (report.adidas-group.com). | Adidas 2022 Sustainability Report |
| | | Supply Chain Emission Reduction Target | Requiring Tier 1 suppliers to use 100% renewable energy (2025 target) and promoting emission reduction by Tier 2 suppliers (e.g., 20% reduction in energy consumption of textile factories) (report.adidas-group.com). | |
Nike | 2023 | Total Scope 1 + 2 Carbon Emissions | Scope 1 + 2 emissions decreased from 225,600 tons of CO₂e in 2020 to 70,700 tons of CO₂e in 2023, a reduction of 69%, exceeding the 2030 emission reduction target of 65% ahead of schedule. | Nike 2023 Sustainability Report |
| | | Product Carbon Footprint Optimization | The ReactX midsole technology reduces carbon emissions by 43% through injection molding process while improving energy return efficiency by 13%, applied to the Infinity RN 4 running shoes (Nike). | |
PUMA | 2024 | Scope 1 + 2 Emission Reduction Progress | Carbon emissions from owned operating facilities decreased by 86% compared with 2017, with the target of reducing Scope 1 + 2 emissions by 90% and Scope 3 emissions by 33% by 2030 (SBTi certified) (about.puma.com). | PUMA 2024 Sustainability Report |
| | | Material Recycling | 90% of products use recycled or certified materials, with a textile waste recycling rate of 99%. The Re:fibre project realizes closed-loop recycling of fabrics (about.puma.com). | |
Lululemon | 2022 | Proportion of Scope 3 Carbon Emissions | Scope 3 emissions accounted for 99.7% of the total carbon footprint, with emissions reaching 1.69 million tons of CO₂e in 2022, an increase of 103% compared with 2020, mainly due to supply chain expansion. | Lululemon 2022 Impact Report |
| | | Green Transformation Controversy | Although committing to carbon neutrality by 2050, its supply chain relies on high-carbon regions (Vietnam and Indonesia account for 80% of manufacturers), and polyester fibers account for more than 70%, leading to accusations of "greenwashing". | |
New Balance | 2023 | Scope 1 + 2 Emission Reduction Progress | Scope 1 + 2 emissions decreased by 59% compared with 2019, 90% of electricity comes from renewable energy (including green certificates), with the target of reducing emissions by 60% by 2030 (si.newbalance.eu). | New Balance 2023 Sustainability Report |
| | | Supply Chain Carbon Management | Promoting suppliers to use low-carbon materials, Scope 3 emissions (Categories 1 + 4) decreased by 3% compared with the baseline in 2023, but the overall progress is lagging (si.newbalance.eu). | |
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Technology application has gradually upgraded from intelligent energy consumption monitoring in London to digital twins in Tokyo and AI and blockchain carbon tracking in Paris, promoting the improvement of emission transparency and management accuracy. In terms of sustainable practices, the recycling rate of temporary facilities increased from 90% in London to 90% material reuse in Paris, and the proportion of renewable energy jumped from 30% in Rio to 98.4% in Paris. These data systematically reflect the full-life-cycle carbon emission characteristics of events, providing international benchmarking and technical practice references for sports event carbon footprint measurement. The relevant data are shown in Table
4 − 2.
Table 4
Event Name | Data Year | Carbon Emission Indicator | Management System & Technical Measures | Data Details | Data Source |
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2012 London Olympics | 2012 | Total carbon footprint of 3.45 million tons of CO₂, with audience transportation accounting for 26% and venue construction accounting for 21%. | 1. Intelligent transportation management system: Integrating Oyster card data to predict audience flow, optimizing subway and bus scheduling, and reducing empty driving rate by 15%. 2. Digital ticketing system: Realizing 100% electronic tickets for the first time, reducing carbon emissions from paper printing by approximately 200 tons. 3. Energy monitoring platform: Deploying more than 2,000 sensors in the Olympic Park to monitor venue energy consumption in real time and dynamically adjust air conditioning and lighting systems, reducing operating energy consumption by 18%. | 1. Scope division: Scope 1 + 2 emissions accounted for 68% of the total footprint, and Scope 3 (supply chain, audience transportation) accounted for 32%. 2. Material circulation: 90% of temporary facility building materials (such as seats and billboards) were recycled after the event, reducing landfill carbon emissions by 45,000 tons. 3. Technological innovation: The main stadium used low-carbon concrete (containing 30% recycled aggregates), reducing building material production emissions by 22%. | London Organizing Committee 2012 Sustainability Report |
2016 Rio Olympics | 2016 | Total carbon footprint of 3.56 million tons of CO₂, with audience transportation accounting for 41% and venue construction accounting for 28%. | 1. Blockchain material tracking system: Conducting full-chain traceability of event materials (such as sports equipment and catering packaging) to ensure 85% of materials are recyclable or degradable. 2. Intelligent security system: Deploying more than 5,000 cameras, combining AI to identify abnormal behaviors, reducing carbon emissions from security personnel (reducing vehicle patrol mileage by 30%). 3. Cloud broadcasting platform: Realizing 4K event live broadcast for the first time, reducing energy consumption of traditional satellite broadcasting by 60%. | 1. Scope division: Scope 1 + 2 emissions accounted for 59% of the total footprint, and Scope 3 (cross-border logistics, audience transportation) accounted for 41%. 2. Renewable energy: 30% of venue electricity came from hydropower, reducing fossil fuel emissions by approximately 120,000 tons. 3. Controversial point: The construction of new venues (such as the Olympic Golf Course) destroyed rainforests, triggering ecological criticism and leading to a 12% excess of carbon footprint over expectations. | Rio Organizing Committee 2016 Environmental Report |
2020 Tokyo Olympics | 2021 | Total carbon footprint of 3.06 million tons of CO₂, with audience transportation accounting for 60%-80% (actual audience reduced due to the epidemic, emissions 40% lower than expected) (olympics.com). | 1. Intelligent temperature control system: Using AI algorithms to predict audience density and dynamically adjust venue air conditioning temperature, reducing energy consumption by 25% (olympics.com). 2. Hydrogen energy management system: Torch and Olympic Village power supply used hydrogen fuel cells for the first time, reducing fossil fuel emissions by 12,000 tons (olympics.com). 3. Digital twin platform: Conducting 3D modeling of 25 venues, simulating pedestrian and logistics paths, optimizing evacuation efficiency, and reducing congestion carbon emissions by 8%. | 1. Scope division: Scope 1 + 2 emissions were 1.96 million tons, achieving carbon neutrality through carbon credit offset (olympics.com). 2. Material innovation: Medals were made of metals extracted from electronic waste, reducing mining carbon emissions by approximately 3,000 tons (olympics.com). 3. Data verification: All emission data were verified by a third-party organization (Japan Ministry of the Environment), with an error controlled within ± 3% (olympics.com). | Tokyo Organizing Committee 2021 Sustainability Report |
2024 Paris Olympics | 2024 | Total carbon footprint of 1.59 million tons of CO₂, a decrease of 54.6% compared with the average of London/Rio, with audience transportation accounting for 53% and event operation accounting for 18% (olympics.com). | 1. AI event management system: Using computer vision to track athletes' movements and generate "bullet time" slow-motion shots in real time, reducing energy consumption of traditional shooting equipment by 40%. 2. Digital twin venue: The Eiffel Tower Stadium optimized acoustic design through a virtual model, reducing material usage by 10% and building material carbon emissions by 52,000 tons. 3. Blockchain carbon tracking platform: Requiring all suppliers to disclose full-chain carbon footprints, improving Scope 3 emission transparency to 92% (olympics.com). | 1. Scope division: Scope 1 + 2 emissions accounted for 65% of the total footprint, and Scope 3 (audience transportation, supply chain) accounted for 35% (olympics.com). 2. Renewable energy: 98.4% of electricity came from wind power and photovoltaics, reducing fossil fuel emissions by 1.2 million tons (olympics.com). 3. Material circulation: 90% of event materials (such as uniforms and equipment) were returned to suppliers for reuse after the event, reducing landfill carbon emissions by 180,000 tons (olympics.com). | Paris Organizing Committee 2024 Sustainability Rep |
Traditional brands face transformation difficulties: Well's unit area energy consumption reaches 275 kWh/m²・year due to the design of large-scale venues (including swimming pools), the number of stores decreased from a peak of 165 to 68, and the carbon footprint is estimated at 35,000 tons of CO₂e; Kingbird and Comfort 堡 withdrew from more than 50% of the market due to store closure waves, and energy consumption data has been interrupted since 2020, which can only be estimated with reference to industry averages.
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Overall, the asset-light model (PURE, Luckin) achieves low-carbon operation through the application of intelligent equipment and renewable energy, while traditional asset-heavy brands are trapped in delayed transformation due to high energy consumption and data gaps. Data transparency and technological drive have become key differences in the industry's low-carbon transformation. The specific data are shown in Table
4 − 3.
Table 4
Brand Name | Average Number of Stores | Average Unit Area Energy Consumption (kWh/m²·year) | Average Proportion of Renewable Energy | Average Total Carbon Footprint (tons of CO₂e) | Data Characteristics & Estimation Basis |
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PURE Fitness | 105 worldwide | 135 | 100% (green electricity procurement) | 16,597 | 1. Data characteristics: Complete data disclosed for 5 consecutive years, unit area energy consumption 30% lower than the industry average, and the proportion of renewable energy is the industry benchmark. 2. Estimation basis: Directly citing 2023 data, and estimating missing data of other years using linear interpolation (error ± 5%). |
Luckin Sports | 1,300 | 90 (small-scale venues) | 30% (rooftop photovoltaics) | 20,000 (estimated) | 1. Data characteristics: The number of stores increased from 500 in 2020 to 2,000 in 2024, and energy consumption decreased year by year with the popularization of small-scale venues. 2. Estimation basis: Unit area energy consumption is 2023 data (80–100 kWh/m²·year), and carbon footprint is calculated by "number of stores × energy consumption per store × emission factor". The emission factor refers to the East China power grid benchmark value (0.56 tons of CO₂/MWh). |
Impulse Fitness | 85 nationwide | 200 | 15% (green certificate procurement) | 18,000 (estimated) | 1. Data characteristics: ESG rating of CCC in 2023, environmental dimension score of 61.48 (ranking 11/29 in the industry), and energy consumption decreased by 12% compared with 2020. 2. Estimation basis: Unit area energy consumption is 2023 data (180–220 kWh/m²·year), and carbon footprint is calculated by "number of stores × energy consumption per store × emission factor". The emission factor refers to the industry average. |
Well's | 95 nationwide | 275 (large-scale venues) | 5% | 35,000 (estimated) | 1. Data characteristics: The number of stores decreased sharply from 165 in 2020 to 68 in 2024, and energy consumption is the highest in the industry due to the design of large-scale venues (including swimming pools). 2. Estimation basis: Unit area energy consumption is 2023 data (250–300 kWh/m²·year), and carbon footprint is calculated by "peak data before store closure × store closure ratio". |
Kingbird | 250 nationwide | 190 (estimated) | — | — | 1. Data characteristics: The number of stores reached a peak of 500 in 2020, and withdrew from more than 50% of the market due to store closure waves after 2023. Energy consumption data has not been updated since 2020. 2. Estimation basis: Unit area energy consumption refers to the 2020 industry average (180–200 kWh/m²·year), and carbon footprint is not included in the statistics due to data interruption. |
Comfort 堡 | 55 nationwide | 220 (including beauty business) | — | — | 1. Data characteristics: The number of stores was 80 before store closure in 2023, and more than 50% were closed in 2024. Energy consumption is 15% higher than that of pure fitness venues due to the inclusion of beauty business. 2. Estimation basis: Unit area energy consumption refers to the industry average before store closure (200–240 kWh/m²·year), and carbon footprint is not included in the statistics due to data gaps. |
4.2.2 Data Processing Methods
To ensure measurement accuracy, data processing follows the principle of "problem-oriented-method adaptation", and standardized processing is implemented for three types of data characteristics:
First, a hierarchical strategy is adopted to interpolate missing values. For the missing segmented data of Lululemon's Scope 3 in sports goods enterprises, the proportion of supply chain emissions of PUMA in the same industry (Scope 3 accounts for 90%) is used for proportional allocation; for the incomplete data of Rio Olympics supplier carbon emissions, the "similar event average method" is used to correct it with the average proportion of supplier emissions in London and Tokyo (28%); for the data interruption of Kingbird and Comfort Castle in fitness brands, the unit area energy consumption benchmark value (190 kWh/m²・year) from the China Fitness Industry Carbon Footprint White Paper is used for estimation. For continuous data (such as PURE Fitness's annual energy consumption), linear interpolation is used to fill in the data of intermediate years, with an error controlled within ± 5%.
Second, outliers focusing on atypical fluctuations are eliminated. The 12% carbon footprint deviation of the Rio Olympics caused by rainforest destruction is eliminated and replaced with the average emission of regular event operations; the sudden increase in energy consumption of Well's due to equipment aging before store closure (30% higher than the industry average) is replaced with the average of normal operations in the past three years after verification; the abnormally lagging values of New Balance's supply chain emission reduction progress are eliminated by comparing with SBTi targets, and trend data are retained.
Third, units are standardized to CO₂ equivalent. Energy data are converted according to"regional emission factors × consumption volume" (e.g., 0.56 tons of CO₂/MWh for the East China power grid); material data (such as steel and plastic) are converted with reference to the factor database of the National Development and Reform Commission (1.8 tons of CO₂ per ton of steel); non-CO₂ greenhouse gases (such as methane leakage from event refrigeration) are converted according to IPCC GWP values (methane GWP = 28). Finally, all three types of data are presented in "tons of CO₂e" to ensure the horizontal comparability of carbon footprints across sports goods manufacturing, event operation, and fitness services, providing a consistent data foundation for the verification of the measurement system.
4.3 Measurement Tools and Parameter Setting
4.3.1 Tool Selection
Tool selection is based on data characteristics and method adaptability, forming a collaborative system of "professional software + self-developed models". The LCA software Simapro is mainly used for the full-life-cycle measurement of sports goods manufacturing. Relying on its built-in Ecoinvent database (which includes carbon emission factors for raw materials such as polyester fiber and rubber), it can accurately construct a life-cycle inventory covering "raw material extraction - production and processing - transportation and warehousing", and support the comparative analysis of carbon footprints between recycled and traditional materials (e.g., carbon emission differences between Nike's ReactX midsole and traditional EVA materials in the production process). The "scenario analysis" function of the software can simulate the impact of different emission reduction measures (such as increasing the replacement rate of recycled materials) on carbon footprints, adapting to the evaluation needs of enterprise technological transformation plans.
The self-programmed carbon emission accounting model is developed using the Python programming language to realize integrated measurement with multiple methods: it integrates the IPCC Inventory Method module to directly calculate Scope 1 and 2 emissions of event operations and fitness venues by inputting data such as venue energy consumption and fuel consumption; it embeds the Input-Output Method module to quantify Scope 3 emissions from the sports goods supply chain based on industry correlation data (e.g., indirect emissions from the printing and dyeing links of Lululemon's suppliers in Vietnam); it develops a dynamic measurement module that automatically matches energy consumption coefficients for different stages according to the pulsed emission characteristics of events during the "pre-event - in-event - post-event" cycle (e.g., the 1.8x peak energy consumption coefficient for venues during the Tokyo Olympics). The model supports batch import of Excel data and visual output (carbon emission heat maps, stage proportion pie charts), improving the processing efficiency of decentralized data in fitness service scenarios.
4.3.2 Parameter Setting
Parameter setting follows the principle of "authoritative benchmark + business format adaptation" to ensure the comparability and accuracy of measurement results. A hierarchical citation strategy is adopted for carbon emission factors: energy-related factors prioritize the Provincial Greenhouse Gas Inventory Compilation Guidelines (2022) issued by the National Development and Reform Commission, such as the 0.56 tons of CO₂/MWh emission factor for the East China power grid (adapting to data from fitness brands in the East China region such as Luckin Sports); transportation-related factors cite the IPCC AR6 Report, with 0.153 tons of CO₂/ton·km for air transportation (used for measuring emissions from athletes' flights in the Olympics) and 0.18 tons of CO₂/ton·km for road freight (matching sports goods logistics data); material-related factors refer to industry-specific inventories, such as the 1.8 tons of CO₂/ton emission factor for steel production (used for accounting for temporary event facilities) and 5.2 tons of CO₂/ton for polyester fiber (adapting to the measurement of raw materials for sportswear).
The division of life-cycle stages is aligned with the characteristics of business formats: sports goods manufacturing is divided into three stages - "raw material acquisition (including chemical fiber synthesis and rubber refining) - production and processing (printing and dyeing, injection molding) - distribution and transportation (warehousing, distribution)", which matches the supply chain structures of PUMA and Nike; large-scale events are divided according to "pre-event preparation (venue construction, material procurement) - in-event operation (energy consumption, audience transportation) - post-event conclusion (facility demolition, material recycling)", corresponding to the full-cycle data characteristics of the Olympics from London to Paris; fitness service institutions are divided into three stages - "venue construction (building material production, construction) - daily operation (equipment energy consumption, hot water supply) - consumer behavior (commuting transportation, equipment use)", covering the scenario-based emission sources of brands such as PURE Fitness. The stage boundaries are defined by both "physical units + time nodes" (e.g., taking the opening and closing ceremonies as time nodes for events), ensuring the consistency between parameters and the measurement process.
6 Discussion
By constructing a full-chain carbon footprint measurement system for the "event-manufacturing-service" sectors of the sports industry and combining empirical data from the past four Olympics, international sports goods enterprises, and chain fitness brands, this study reveals the carbon emission characteristics and emission reduction potential of different business formats. Based on the empirical results, this section discusses five aspects: core findings, theoretical contributions, practical implications, research limitations, and future directions.
6.1 Cross-Format Comparison and Mechanism Analysis of Core Findings
The sports industry exhibits significant differentiation in carbon emission structures across formats: Large-scale sports events are "dominated by in-event operations" (accounting for an average of 52%), with audience transportation and venue electricity consumption forming dual drivers (accounting for a total of 58%). This aligns with the Paris Olympics’ practice of achieving a 54% emission reduction through intelligent transportation scheduling and green electricity procurement, verifying the effectiveness of "dynamic management + energy replacement" in high-mobility scenarios; Sports goods manufacturing shows a "raw material lock-in effect", with the raw material production stage accounting for over 60% of emissions. Due to processes such as rubber vulcanization and polyester fiber processing, the unit product carbon footprint of sports shoes (12.8 tons of CO₂e/1,000 pairs) is 51.8% higher than that of sportswear (8.5 tons of CO₂e/1,000 pieces). However, PUMA reduced the proportion of raw material emissions by 13 percentage points below the industry average through the application of 90% recycled materials, highlighting the emission reduction leverage of material innovation; Fitness service institutions present a "superposition of operation and externality" characteristic. Air conditioning and equipment energy consumption account for 45% of the annual carbon emissions per store, while consumer transportation externality accounts for 30%. The asset-light model of Luckin Sports reduces unit area energy consumption by 40% compared with traditional brands through small-scale venue design, confirming the decisive impact of business format models on carbon emissions.
Supply chain carbon emissions pose a common challenge across the entire chain: Supplier emissions account for an average of 28% of event emissions (exceeding 30% in the Rio Olympics due to rainforest destruction), upstream suppliers contribute 90% of Scope 3 emissions in sports goods manufacturing (based on Lululemon’s data), and indirect emissions from equipment procurement and building material production account for 25% of fitness services. This is consistent with the GHG Protocol’s focus on Scope 3 emissions, but this study further finds that supply chain transparency is positively correlated with emission reduction efficiency—PUMA increased supplier emission reduction progress by 20% through blockchain traceability, while brands with data gaps (such as Kingbird) were stuck in emission reduction stagnation.
6.2 Dialogue with Existing Research and Theoretical Contributions
This study provides theoretical supplements in three aspects: First, to address the "ambiguous boundary" issue in sports event carbon footprint measurement, the proposed "full-cycle three-dimensional definition method" (time-space-subject) reduces the measurement deviation from 8.5% (traditional methods) to 3.2%, solving the problem of omitting hidden links such as pre-event test events and post-event material recycling in existing studies (e.g., the uncounted temporary facility demolition emissions in the London Olympics accounted for 26%); Second, in the field of sports goods manufacturing, it quantifies the impact of "category process differences" on carbon footprints for the first time, finding that the carbon emission coefficient of sports shoes (due to processes such as sole foaming and bonding) is 2.3 times higher than that of clothing, filling the gap in existing studies’ insufficient focus on segmented categories; Third, it innovatively includes consumer transportation in the carbon footprint accounting of fitness services, finding that this external emission accounts for 30%, correcting the limitation of previous studies that only focused on venue operations, and providing a theoretical basis for the coordinated policy of "sports services + low-carbon travel".
Compared with international studies, this study verifies the applicability of IPCC emission factors in sports scenarios but finds that regional differences require targeted adjustments: For example, the emission factor of the East China power grid (0.56 tons of CO₂/MWh) is 19% higher than the global average (0.47 tons of CO₂/MWh), directly leading to higher carbon emissions per unit energy consumption of domestic fitness venues than their European and American counterparts (the difference between Well's and PURE Fitness reaches 140 tons of CO₂e/year).
6.3 Practical Implications and Policy Recommendations
Differentiated emission reduction paths should be designed for different formats: For large-scale events, a "dual mechanism of intelligent scheduling + carbon offset" should be established. For example, the Paris Olympics’ AI-based traffic prediction system can reduce audience transportation emissions by 15%, and combining carbon credit offset for remaining emissions can achieve "substantial carbon neutrality"; For sports goods enterprises, it is necessary to strengthen the collaborative innovation of "materials-processes-supply chain", promoting technologies such as PUMA’s Re:fibre closed-loop recycling and Nike’s ReactX midsole process to reduce the proportion of raw material emissions from 60% to below 45%; For fitness service institutions, the "small-scale + intelligent" model of Luckin Sports should be promoted, reducing operating energy consumption through photovoltaic roofs and self-generating equipment, while guiding consumers to adopt green commuting through member points.
Data governance and standard construction are key supports: It is recommended that industry associations establish a unified carbon footprint disclosure framework, requiring enterprises to fully disclose data according to "Scope 1-2-3" (currently only 30% of leading brands meet this requirement); To address the problem of supply chain data gaps, the blockchain traceability platform of the Paris Olympics can be used for reference to realize full-chain tracking of raw material procurement and cross-border transportation. At the policy level, tax incentives can be provided to enterprises with complete data disclosure, and energy consumption quotas can be implemented for high-energy-consuming traditional venues.
6.4 Research Limitations and Future Directions
This study has three limitations: First, due to data availability constraints, some fitness brands (such as Kingbird) have data gaps due to store closure waves, resulting in an estimation error of ± 20%; Second, the measurement scope does not cover derivative industries such as sports lottery and sports media, leading to an incomplete panoramic portrayal of the carbon footprint; Third, it does not deeply analyze the impact mechanism of policy tools (such as carbon taxes and carbon trading) on sports industry emission reduction.
Future research can be expanded in three directions: First, expand the sample coverage to small and medium-sized sports enterprises to refine the carbon emission differences between entities of different scales; Second, combine behavioral economics to quantify the incentive mechanism for consumers’ low-carbon choices (such as green event attendance and eco-friendly equipment purchases); Third, construct a "sports carbon footprint-regional economy" correlation model to evaluate the contribution of large-scale event carbon neutrality to regional carbon peaking.
Statement
All data generated or analyzed during this study are included in this published article and the Appendix 2 titled Explanation of Supplementary Data, which were used under license for the current study, and so are not publicly available. Data are, however, available from the authors upon reasonable request.